Qi Lu Wan Bao·2025-09-29 02:28Core Viewpoint - The official announcement of Li Auto's brand ambassador, Yi Yangqianxi, marks a significant milestone for the company as it aims to resonate with a younger audience and redefine the concept of "home" in the context of mobility and lifestyle [1][3][14]. Group 1: Brand Evolution - Li Auto has maintained a "product as ambassador" philosophy for ten years, delivering nearly 1.5 million vehicles, which reflects trust and brand reputation [3][14]. - The decision to appoint Yi Yangqianxi as the brand ambassador during the launch of the Li Auto i6 signifies a deep alignment of values between the brand and the ambassador, moving beyond mere commercial collaboration [3][6]. Group 2: Product Features and Target Audience - The Li Auto i6 is designed to appeal to a broader demographic, particularly the younger generation, while still retaining its family-friendly attributes [6][14]. - The i6 features an original design language, advanced smart space upgrades, and enhanced driving capabilities, including a CLTC range of 720 km and rapid charging capabilities [8][11][13]. Group 3: Brand Philosophy and Market Positioning - Li Auto's mission is to create a "mobile home" that provides a sense of belonging and emotional connection, extending its focus from traditional family structures to individual users seeking independence and exploration [6][14]. - The collaboration with Yi Yangqianxi embodies the spirit of perseverance and growth, aligning with the brand's commitment to innovation and user-centric values [7][17].