Core Insights - The article highlights the increasing popularity of various types of mooncakes as the Mid-Autumn Festival approaches, with a focus on consumer preferences shifting towards more affordable and healthier options [1][2]. Group 1: Market Trends - The market is seeing a rise in demand for affordable "light" mooncakes, with prices ranging from around 10 yuan for bulk options to 500 yuan for high-end gift boxes, catering to diverse consumer needs [2][4]. - There is a noticeable decline in the willingness to purchase high-priced mooncakes, with mainstream gift box prices now averaging between 120 yuan and 180 yuan, reflecting a more rational consumer behavior [4]. Group 2: Health Consciousness - Health-oriented mooncakes, particularly "low sugar" and "low fat" varieties, are gaining traction, with 73% of consumers prioritizing healthy ingredients according to a report from JD.com [5][7]. - The emergence of mooncakes produced by hospitals, such as Zhejiang and Yangzhou Traditional Chinese Medicine hospitals, emphasizes the trend towards health-conscious products that combine traditional recipes with modern health standards [7]. Group 3: Flavor Innovation - The introduction of unique and regional flavors is enhancing consumer interest, with innovative options like sesame oil mooncakes and mango-flavored varieties becoming popular [8][10]. - The shift in consumer expectations from traditional gift-giving to personal enjoyment is driving brands to innovate with high-quality and differentiated ingredients, as well as personalized packaging [10].
月饼消费新趋势：平价款占主流 健康低糖成首选
Xin Hua Wang·2025-09-29 02:37