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京东服务商开放季交流会释放11.11商家增长信号
Qi Lu Wan Bao Wang·2025-09-29 02:59

Core Insights - The 2025 JD Service Provider Open Season Exchange Conference was held with over 400 service providers and merchant representatives, focusing on JD's latest business policies and the core topics of the 11.11 shopping festival [1] - JD introduced a series of significant initiatives summarized as "1234" to support service providers and merchants, aiming to enhance the e-commerce ecosystem [1] Group 1: Industry Standards - JD released the "JD E-commerce Customer Service Provider Industry Standard White Paper," which utilizes the STAR certification model for evaluating service providers and aims to lead the industry towards a healthier and more professional direction [1][2] Group 2: Marketing Innovations - JD aims to enhance brand value and market presence for partners by establishing industry benchmarks and amplifying their voice through a "Service Provider Joint Communication Plan" and promoting successful case studies [2] Group 3: Technological Empowerment - JD is focused on providing intelligent and efficient solutions through technology, including the upgrade of the JD Mai Service Market, an AI-driven merchant-service provider matching platform, and various innovative tools to reduce costs and improve user experience [3][4] Group 4: Incentive Programs - JD is offering unprecedented incentive policies for merchants and service providers, including a 2 billion yuan advertising incentive and a "Moon Landing Plan" for high-potential merchants, aimed at driving explosive growth [5][6] - Additional incentives include cash rewards for service providers who successfully recruit small and medium-sized merchants, with individual rewards up to 2 million yuan [6] - JD is also providing new merchants with tool packages worth nearly 10,000 yuan and free trial periods, while existing merchants can benefit from promotional activities to reduce costs and enhance efficiency [6]