Qi Lu Wan Bao·2025-09-29 03:16Core Insights - JD.com has officially scheduled its 11.11 shopping festival to start on October 9 at 8 PM, offering significant discounts with "official price cuts as low as 10% off" [1][3] - The timing of the event, right after the "Golden Week," allows consumers ample time to shop and enjoy discounts without waiting for pre-sale periods [3] - The promotional strategy has been simplified, allowing consumers to enjoy direct price reductions on individual items without needing to meet minimum purchase requirements, enhancing the shopping experience [3] Consumer Experience - JD.com aims to improve consumer shopping experiences by addressing common pain points, such as late-night shopping and long pre-sale waits, by starting the sale at 8 PM and offering immediate availability of products [3] - The shift in promotional tactics reflects a growing trend among consumers who are increasingly rational in their shopping habits, focusing on value for money and quality [3] - The changes in timing and promotional strategies are expected to attract more consumers, enhancing their overall shopping experience [3]