建发房产“灯塔战略”发布，引领人居价值新航标

Core Concept - The article emphasizes the "Lighthouse Spirit" as a guiding principle for the real estate industry, particularly through the introduction of the "Lighthouse Strategy" by Jianfa Real Estate, which aims to enhance product quality and redefine development models while inspiring a love for a better life [1][2]. Group 1: Lighthouse Core - Jianfa Real Estate's core belief is centered around "sincerity and beauty," which reflects the company's commitment to creating a better life for people [2]. - The "Lighthouse Works" are designed to set industry standards by combining emotional appeal with aesthetic value, aiming to create warm and timeless architecture [2]. Group 2: Lighthouse Characteristics - Jianfa Real Estate has defined four core characteristics of "Lighthouse Works" to elevate living spaces into realms that embody life dreams and timeless values: 1. Leading Spirit: Establishing a high-end product series that drives innovation in the housing sector [3]. 2. Customer-Centric: Customizing non-standard works that enhance the living experience through health, intelligence, and convenience [3]. 3. Cultural Heritage: Integrating new Chinese cultural concepts and local cultural elements into modern design [3]. 4. Exquisite Craftsmanship: Utilizing green, safe, and energy-efficient materials while introducing new technologies and techniques [4]. Group 3: Lighthouse Pathways - Jianfa Real Estate employs five core pathways to implement the "Lighthouse Strategy": 1. Strategic Height: Involvement of top decision-makers in all phases of project development to ensure resource allocation and high standards [5]. 2. High-Level Resource Gathering: Focusing on scarce urban locations and long-term residential value while collaborating with elite teams and experts [5]. 3. Cutting-Edge Design Concepts: Creating products that respect urban context and incorporate forward-thinking elements like intelligence and sustainability [8]. 4. Selected Materials and Craftsmanship: Using rare materials and advanced techniques to enhance the uniqueness of each project [10]. 5. New Product Series: A comprehensive transformation of the product system, exemplified by innovative projects like Shanghai Jianfa·Haicheng [12]. Group 4: Future Outlook - Jianfa Real Estate's "Lighthouse" projects are not isolated but part of an evolving strategic system, with notable projects like Beijing Jianfa·Haiyan and Xiamen Jianfa Port·Chenqi Ruihu already launched, and more projects in cities like Hangzhou and Chengdu on the way [14]. - The company aims to continuously create benchmark projects across the nation, guided by the "Lighthouse Spirit" and its core values of "sincerity" and "beauty" [14].