新消费强势崛起，Z世代和千禧一代重构高奢商场逻辑

Core Insights - The traditional classification of high-end and mid-range consumer goods is becoming blurred due to changing consumer trends, particularly among Gen Z and Millennials, who prioritize emotional value over mere practicality in their purchasing decisions [1][2][3] Consumer Behavior Trends - The rise of "emotional value" in consumer spending is evident, with nearly 30% of young respondents indicating they make purchases for emotional healing [2] - Consumers are increasingly seeking unique experiences and emotional satisfaction rather than just material ownership, leading to a shift towards more diverse and experiential consumption [2][4] Retail Space Evolution - Future retail spaces are expected to transform from mere transaction venues to platforms that offer unique experiences and emotional connections, necessitating a multi-dimensional approach from market participants [1][3] - Brands are focusing on creating engaging environments that encourage longer consumer visits, as seen with the "Louis Number" project, which significantly increased visitor dwell time compared to traditional retail [5][6] Brand Strategy Adjustments - Brands are moving away from strict high-end classifications and are instead focusing on content, relevance, and emotional value to attract consumers [3][4] - The trend of emotional value-driven brands is becoming a new traffic engine, with brands like Pop Mart and Jellycat successfully entering high-end retail spaces [3][4] Shift Back to Physical Retail - The emphasis on experiential consumption is driving a resurgence in physical retail, with many brands recognizing the importance of in-person experiences to foster deeper connections with consumers [5][6] - A notable trend is the expansion of physical stores by previously online-only brands, indicating a recognition of the value of tangible consumer interactions [6]