西贝旗下多地公司发生高管变更，此前创始人贾国龙清空社交账号，西贝多篇“温情公关文”被嘲

Group 1 - Guizhou Xibei Wanjia Catering Management Co., Ltd. has undergone a change in legal representative, with Wang Longlong stepping down and Yang Shengkun taking over, alongside other executive changes [1] - The company was established in March 2018 with a registered capital of 5 million RMB, focusing on catering management and services, and is jointly owned by Inner Mongolia Xibei Catering Group Co., Ltd. and Beijing Xiyue Life Catering Management Partnership [1] - Recent reports indicate that Xibei's founder, Jia Guolong, has significantly reduced his online presence, with only one public video remaining on Douyin, discussing the company's growth and annual revenue of 6.2 billion RMB [1] Group 2 - Following a controversy involving Xibei and Luo Yonghao, a public relations article titled "Xibei Flavor Morning Read" sparked debate, with many criticizing it as overly sentimental and manipulative [9] - The article, which was later deleted, featured a story from a child's perspective about their love for Xibei, highlighting the emotional connection customers have with the brand [9] - Xibei's official account previously shared a video of a mother discussing her child's eating habits, which also faced backlash and was subsequently removed due to concerns over online harassment [11]