Qi Lu Wan Bao·2025-09-29 03:38Core Viewpoint - The upcoming holidays, including the overlapping Mid-Autumn and National Day holidays, are expected to drive significant consumer spending growth, supported by government policies aimed at boosting consumption [1][4]. Group 1: Government Policies and Initiatives - The Ministry of Commerce and nine other departments have released 19 measures to expand service consumption, emphasizing the use of monetary and credit policies to support financial institutions in increasing credit for service consumption [1][2]. - The "Five Articles" initiative from the National Financial Supervision Administration focuses on technology finance, green finance, inclusive finance, pension finance, and digital finance, all of which are closely linked to consumer market stimulation [2]. Group 2: Financial Institutions' Role - Financial institutions are positioned as key players in the consumption recovery process, acting as both policy implementers and market participants, with a focus on understanding policy intentions and consumer needs [2][5]. - The Minsheng Bank Credit Card Center has launched various consumer incentive activities, such as partnerships with platforms like JD.com and Meituan, to enhance digital payment experiences and lower consumer usage barriers [3][5]. Group 3: Consumer Engagement and Spending Trends - Data from Nielsen indicates that consumer spending is expected to surge during major holidays, with sectors like tourism, shopping, and dining experiencing peak demand [4]. - The Minsheng Credit Card Center's initiatives aim to create a high-quality consumption service chain by offering discounts across multiple platforms and scenarios, thereby enhancing consumer engagement [4][5].