都市车界|2025齐鲁秋季车展消费者调研报告出炉

Core Insights - The 2025 Qilu Autumn Auto Show attracted a record attendance of 336,000 visitors, resulting in over 20,000 vehicle sales and a total sales revenue of 5 billion [1] Group 1: Event Overview - The event was themed "Moving Towards New Horizons, Enjoying the Future" and took place at the Shandong International Convention and Exhibition Center [1] - The show featured nearly 100 participating brands and close to 1,000 vehicle models, showcasing significant technological advancements and numerous new vehicle launches [8] Group 2: Consumer Insights - A consumer survey indicated that 86.3% of respondents have plans to purchase a vehicle, with a significant portion of attendees visiting the show primarily for vehicle purchases [16] - The survey revealed that 41.05% of visitors attended for vehicle consultation and comparison, highlighting a strong intent to buy [9] Group 3: Vehicle Preferences - SUV models emerged as the most popular choice among consumers, with over one-third of respondents preferring this type of vehicle [21] - Domestic brands are increasingly favored, with 40.7% of respondents expressing a preference for Chinese brands like BYD and Changan [19] Group 4: Policy Impact - Over 60% of respondents reported an increased willingness to purchase vehicles due to favorable policies, including multiple subsidies during the auto show [26] - The most influential policy was the exemption of new energy vehicle purchase tax, affecting 22.6% of respondents [28] Group 5: New Energy Vehicles - There is a growing preference for new energy vehicles, with 42.07% of female respondents and 39.43% of male respondents favoring them [30] - The auto show served as a platform for showcasing new energy technologies, with major brands like Tesla and BYD presenting their latest models [32] Group 6: Smart Driving Features - The demand for smart driving features is rising, with 54.67% of respondents willing to pay extra for such functionalities [41] - The penetration rate of vehicles equipped with advanced driving assistance systems reached 62.58% in the first seven months of the year, reflecting a significant market trend [41]