Qi Lu Wan Bao·2025-09-29 03:43Core Viewpoint - Shandong Unicom has appointed basketball legend Gong Xiaobin as the ambassador for its "Buy Phones at Unicom" campaign, aiming to enhance the user experience with reliable and affordable mobile products and services [2][4]. Group 1: Appointment and Role - Gong Xiaobin, a well-respected figure in Shandong and a basketball hall of fame member, will promote Shandong Unicom's offerings, aligning with the company's values of service and customer-first approach [2][4]. - The partnership reflects a shared commitment to serving the local community and emphasizes the importance of quality and affordability in consumer choices [4]. Group 2: Product and Service Offering - Shandong Unicom emphasizes a wide range of mobile products, competitive pricing, and flexible contract plans that combine device purchases with communication packages, providing significant discounts and reliable after-sales service [4]. - The company aims to establish a strong consumer perception of "Buy Phones at Unicom" as a trustworthy choice for mobile purchases, focusing on official products, complete models, and worry-free after-sales support [4][5]. Group 3: Future Strategy - Shandong Unicom plans to enhance the overall service experience through a dual approach of "premium terminals" and "discount contracts," facilitating a new value-driven communication consumption experience for users in Shandong [5].