全球知名运动休闲品牌布局亲子赛道，首家舒适乐园店落子无锡

Core Insights - The consumer market is undergoing a deep transformation towards "rationalization, value orientation, and experiential consumption," with modern families showing a composite demand for "high quality, strong experience, and high cost-performance" [1] Group 1: New Retail Concepts - Skechers has opened its first "Comfort Paradise" store in Wuxi, redefining the children's outlet shopping model by integrating "retail + experience," setting a new benchmark for family consumption scenarios [1] - The outlet model has evolved beyond traditional inventory clearance, becoming a preferred shopping choice for families and young consumers due to its significant cost-performance advantage [2] Group 2: Store Design and Layout - The store features a "castle" design inspiration for its exterior, creating a distinctive visual symbol that attracts family customers [2] - The layout breaks traditional category limitations by focusing on all-age footwear while integrating clothing and accessories, forming a "one-stop" family shopping experience [2] - Exclusive online popular styles have been introduced in-store, making it one of the most comprehensive Skechers children's stores, enhancing core competitiveness through differentiated product selection [2] Group 3: Interactive Experience - Skechers has innovatively incorporated the "paradise" concept into the retail space, creating an immersive interactive entertainment area to address the common pain points of traditional children's retail [3] - The store includes a LEGO wall and "Touch Planet" interactive facilities, significantly enhancing shopping fun and experience, transforming the store into a "new family leisure destination" [3] - The outdoor platform is utilized for a "paradise parent-child platform," featuring light amusement facilities and themed activities, effectively extending family customer dwell time and enhancing competitive differentiation [3] - This store renovation represents a deep strategic practice of "experiential retail," providing diverse and engaging consumption choices for Chinese families and serving as a model for future similar stores nationwide [3]