Xin Lang Ke Ji·2025-09-29 04:14Core Insights - Tmall Supermarket has launched a new delivery speed of 4 hours, enhancing its logistics capabilities beyond the previous half-day delivery service [1] - The strategy for this year's Double 11 focuses on dual operations of the main store and flash purchase store, introducing new marketing initiatives [1] - The user demographic for Tmall Supermarket primarily consists of middle-class families aged 30 and above, while the flash purchase segment targets younger consumers aged 18-35 [2] Group 1 - Tmall Supermarket has implemented a 4-hour delivery service in Hangzhou, with plans to expand this service to more cities before Double 11 [1] - The introduction of flash purchase stores has led to a significant increase in order volume, surpassing 1 million orders within a month of integration [1] - The company aims to redefine both near-field and far-field business models, creating new growth opportunities for brands [1] Group 2 - The current user structure of Tmall Supermarket is predominantly composed of 30+ middle-class families, with 70% being 88VIP members [2] - The flash purchase segment has activated new consumer demands, particularly among university students and small families, representing a potential market of nearly 300 million new users [2] - The new marketing strategies aim to leverage the changing consumer behavior and preferences, presenting both opportunities and challenges for brands [2]