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【独家】OPPO也要做手持云台相机,产品对标大疆
Xin Lang Cai Jing·2025-09-29 05:07

Core Insights - OPPO has confirmed the initiation of a project in the handheld smart imaging device market, following vivo's entry, aiming to compete with leading products from GoPro and DJI [1][4] - The global market for smart action cameras and mobile panoramic cameras is projected to exceed 60 billion yuan by 2027, with significant growth potential [2][8] - The entry of OPPO and vivo into this market is influenced by their recent performance in the smartphone sector, where both companies have experienced declines [6][8] Company Developments - OPPO's new product will be developed by the smart imaging team under the Find product planning department, led by Li Yang, a former GTM for the Find series [1] - Vivo's project for a handheld gimbal camera has over 200 personnel involved, indicating a strong commitment to this new product line [1][4] - Both companies have historically been conservative in exploring new product categories outside of smartphones, but recent market dynamics have prompted a strategic shift [4][6] Market Dynamics - The handheld smart imaging device market is characterized by high barriers related to brand recognition, algorithms, and component supply, but OPPO and vivo possess advantages due to their extensive experience in the smartphone industry [7] - Key technologies in this sector include stabilization algorithms, color reproduction, and AI editing, which are areas where OPPO and vivo have established expertise [7] - The profitability of the handheld smart imaging device market, with gross margins exceeding 50%, makes it an attractive opportunity for smartphone manufacturers [8] Financial Insights - The market for smart action cameras is expected to reach 69.07 million units by 2027, indicating robust demand [2] - Vivo and OPPO's annual revenues exceed 200 billion yuan, with net profits around 10 billion yuan, positioning them competitively against emerging players like Ying Shi Innovation [4] - Vivo's internal cost assessments suggest that selling just tens of thousands of units could recoup initial investments in this new product line [8]