Core Insights - The upcoming release of the "Starry People Delicious Moments Series" by Pop Mart has generated significant pre-sale excitement, with products already being listed on e-commerce platforms before the official launch [2][3] - The resale market for the series shows remarkable price premiums, with the highest resale price for the hidden "Little Bear Biscuit" accessory reaching 929 yuan, a 16-fold increase from the original price of 59 yuan [2] - The popularity of the "Starry People" brand is evident, as previous releases have also experienced high demand, leading to stock shortages in physical stores [3] Pricing and Resale Market - The "Little Bear Biscuit" plush accessory has seen a resale average of 612.7 yuan on QianDao App, significantly higher than its original price [2] - The resale prices for individual blind boxes range from 79 to 525.5 yuan, indicating strong market interest [2] - Compared to the previous "Mini LABUBU" series, the current series shows higher resale premiums across all product types, with the highest premium for the hidden "Heart" variant reaching 12.5 times its original price [3] Market Demand and Performance - The "Starry People" brand has previously experienced explosive popularity, as seen during the release of the "Starry People Good Dream Meteorological Bureau Series," which caused platform outages due to high traffic [3] - There are reports of stock shortages in physical stores for certain "Starry People" products, indicating strong consumer demand [3]
泡泡玛特“星星人”新品未售先火:隐藏款成交价升至原价16倍