体育赋能夜间经济，“夜道嘉年华”落地浦东滨江

Group 1 - The core concept of the event is to integrate sports, consumption, and cultural tourism to activate the nighttime economy in Shanghai, particularly through the "Night Carnival" event [1][3] - The "Pudong Riverside Beer Run" is a key highlight, featuring a 6-kilometer route along the waterfront, which connects various activities such as a beer festival market, art parties, and shopping district promotions, creating a comprehensive consumer experience [3][6] - The event is part of Shanghai's broader strategy to establish a world-class nighttime economy, with a focus on the "One River, One River" waterfront area being redefined as a vibrant economic zone [4][6] Group 2 - The "Night Carnival" features a variety of activities including live performances, outdoor movies, and dance events, aimed at enhancing the festive atmosphere along the waterfront [4] - The collaboration between the Yicang Art Museum and System to create an immersive "Pink Beach Beer Party" exemplifies the blending of art and nightlife, further promoting cultural tourism [4] - The event also includes promotional offers for credit card holders, encouraging immediate consumer spending in local shopping districts, thereby boosting the nighttime economy [3][6]