重塑城市活力：2025“‘大数据与营商环境’研讨会”

Core Insights - The seminar focused on "Rebuilding Urban Vitality: What to Learn from Non-standard Business," addressing urban revitalization, non-standard business models, and creating vibrant scenarios [3][5][7] Group 1: Event Overview - The seventh "Big Data and Business Environment" seminar was successfully held in Shanghai, organized by various institutions including Shanghai Academy of Social Sciences and Shanghai Big Data Alliance [1] - The event attracted leaders, experts, scholars, and representatives from industries related to big data and cultural design [3] Group 2: Key Themes and Discussions - The rapid development of the digital economy and the shift in consumer spending towards service-oriented consumption were highlighted, emphasizing the need for commercial innovation [5] - The concept of "scene innovation" was introduced as crucial for enhancing consumer experiences, particularly in non-standard commercial spaces [5][7] - The challenges faced by traditional retail, especially large shopping centers, were discussed, with a focus on the need for a human-centered approach in business [7] Group 3: Insights from Key Speakers - Qi Xiaozhai emphasized the importance of integrating shopping and service consumption, advocating for innovative commercial environments that foster emotional connections [5] - Shen Kaiyan pointed out the transformation in consumer logic and the necessity for businesses to adapt to emotional resonance and experiential economy trends [7] - Li Genguo discussed the role of artificial intelligence and digitalization in driving urban commercial transformation, highlighting Shanghai's leadership in this area [9] Group 4: Non-standard Business Perspectives - Xu Jinqian proposed that non-standard businesses should evolve from short-term attractions to long-term ecological systems, focusing on localized operations and value co-creation [13] - Yao Yitong discussed the role of non-standard business as a social innovation driver, emphasizing the balance between efficiency and content [13] - The significance of museum IP in activating non-standard commercial spaces was highlighted, showcasing its potential to create emotional connections and cultural value [14] Group 5: Roundtable Discussions - The first roundtable addressed the significance of consensus between traditional and non-standard businesses, with insights on sustainable business models and community engagement [15][16] - The second roundtable explored the reasons for urban vitality decline and potential solutions, emphasizing the importance of consumer personalization and community governance [20]