Xin Lang Cai Jing·2025-09-29 06:20Core Viewpoint - Wuliangye's net profit for H1 2025 reached 19.492 billion yuan, a year-on-year increase of 2.28%, while Q2 2025 net profit was 4.632 billion yuan, a decrease of 7.58% [1] Financial Performance - In H1 2025, Wuliangye's sales gross margin decreased by 0.53 percentage points to 76.83%, and in Q2 2025, it decreased by 0.32 percentage points to 74.69% [1] - The company experienced stable growth in the opening rate of its 1618 and 39-degree Wuliangye products, contributing to an increase in product sales [1] Market Dynamics - The number of banquet events and the opening of bottles via QR codes in the first half of the year maintained a double-digit growth year-on-year [1] - As the liquor industry enters an adjustment period, Wuliangye's brand strength is becoming more prominent [1] Investment Outlook - Given the mid-year performance and the relatively slow recovery of high-end liquor demand, the profit forecast has been adjusted, but the "buy" rating is maintained [1]