Core Insights - The event organized by China Minsheng Bank Jinan Tianqiao Branch aimed to enhance financial literacy among employees in nearby industrial parks through interactive and engaging methods [1][2] - The initiative reflects the bank's commitment to serving the public and fulfilling its corporate social responsibility by providing tailored financial education [2] Group 1: Event Overview - The bank formed a professional team to conduct in-depth research on employee needs and customized the presentation content accordingly [1] - The event featured real-life fraud case analyses and practical demonstrations on counterfeit currency recognition, making complex financial knowledge accessible [1] - A cash counting challenge and a rapid-fire quiz on financial knowledge were included to engage participants and enhance their practical skills [1] Group 2: Target Audience and Services - The bank provided a "layered" knowledge dissemination approach, focusing on financial planning for younger employees and pension policies for older employees [2] - A "Minsheng Service Desk" was set up to offer convenient services like small change exchange and to address financial inquiries [2] - The event resulted in the distribution of over 200 promotional materials, with more than 80 consultations and over 20 transactions related to card upgrades and account services [2] Group 3: Future Plans - The event is part of the bank's broader strategy to deepen cooperation with enterprises and enhance social responsibility [2] - The bank aims to continue innovating service formats and strengthen its local market presence to safeguard public financial security and support high-quality economic development [2]
民生银行济南天桥支行走进企业开展金融知识宣传活动