Reuters·2025-09-29 06:53Core Insights - Malaysia Aviation Group has announced a collaboration with Adobe, Google, Skyscanner, and Visa to enhance its online travel booking services [1] Company Collaboration - The partnership aims to improve the digital experience for customers using Malaysia Airlines' online travel booking platform [1] - Collaborating with major tech and travel companies indicates a strategic move to leverage technology for better service delivery [1] Industry Impact - This collaboration reflects a growing trend in the aviation industry where airlines are increasingly partnering with technology firms to enhance customer engagement and streamline booking processes [1] - The involvement of well-known brands like Adobe and Google suggests a focus on integrating advanced technology and data analytics into travel services [1]