Core Viewpoint - Xiaomi Group-W (01810) recently held a product launch event showcasing its flagship Xiaomi 17 series smartphones, Xiaomi Pad 8 series tablets, and a range of high-end home appliances, along with the introduction of customized services for Xiaomi cars YU7 and SU7 Ultra, indicating a strategic shift towards high-end products in both smartphones and AIoT, reinforcing its "people, vehicles, and home ecosystem" strategy [1] Group 1 - The launch event highlighted Xiaomi's focus on high-end development in smartphones and AIoT products [1] - Xiaomi 17 series starts at a competitive price of 4,499 RMB, which is lower than the starting price of iPhone 17 at 5,999 RMB, showcasing a pricing advantage [1] - The starting prices for Xiaomi 17 Pro and Max are 4,999 RMB and 5,999 RMB respectively, which are lower than the previous year's 15 Pro and Pro Ultra pricing [1] Group 2 - The introduction of features like the "wonderful back screen" and direct compatibility with the Apple ecosystem reflects Xiaomi's strategy to directly compete with iPhone [1] - The report from CMB International maintains a target price of 62.96 HKD for Xiaomi and reiterates a "buy" rating [1]
招银国际:小米集团-W(01810)新品定价具优势 重申“买入”评级