Di Yi Cai Jing·2025-09-29 07:36Group 1 - The overall ranking of the bank social media index (SMI) for August 2025 shows stability, with changes primarily in the mid-tier banks, where WeBank, Zhejiang Bank, Jiangxi Bank, and Guiyang Bank replaced Jinshan Bank, Hebei Bank, Industrial Bank, and Chouzhou Bank from the previous month [1] - Postal Savings Bank's content on Douyin received nearly 160,000 likes, breaking the dominance of WeBank's series, showcasing the bank's integration of business expansion with ecological protection initiatives, aligning with societal values on environmental responsibility [2] - The video content from various banks focuses on anniversary promotions, semi-annual reports, and consumer loan interest subsidies, with WeBank leveraging popular sports events to engage audiences effectively [3] Group 2 - The top banks on Douyin include Postal Savings Bank with an index of 84.47, followed by Hengfeng Bank at 82.96, and WeBank at 82.58, indicating strong engagement on social media platforms [12] - The video account rankings highlight Industrial Bank leading with an index of 81.52, followed by招商银行 (China Merchants Bank) at 80.08, and NewNet Bank at 79.59, reflecting their effective content strategies [15] - The public account rankings show China Construction Bank at the top with an index of 84.66, followed by Bank of China at 83.61, and Postal Savings Bank at 83.53, demonstrating their strong outreach and engagement [18]