Workflow
樊文花全国七大区域门店突破新高,全国扩张步伐持续加速
Sou Hu Wang·2025-09-29 07:36

Core Insights - The facial care industry is entering a deep cultivation phase, with consumer skincare concepts shifting from basic care to long-term commitment, leading to a rising demand for specialized facial care services [1] - Fanwenhua, a leading brand in facial care, has achieved a significant milestone in its national expansion strategy, with store growth across seven major regional markets [1][2] Group 1: Company Growth and Market Position - Fanwenhua has over 6000 stores nationwide, recognized as the largest beauty industry chain in terms of store scale by a global growth consulting firm [2][3] - The brand has seen substantial growth in specific regions, with over 700 stores in Henan, 600 in Shandong, 500 in Hebei, and more than 200 in Chengdu, indicating strong regional market penetration [3][9] Group 2: Operational Strategy and Ecosystem - The company emphasizes standardized operations and digital empowerment to strengthen its competitive foundation in the beauty industry [8] - Fanwenhua has developed a unique facial care ecosystem, positioning each store as a professional "facial care solution center" through deep collaboration in product development, service techniques, and organizational structure [8] Group 3: Franchise System and Community Impact - The mature franchise system provides a low-risk development platform for entrepreneurs, supported by 47 regional branches offering comprehensive assistance in various operational aspects [11] - Fanwenhua has helped over 3500 partners start their businesses and provided employment opportunities for more than 20,000 managers and beauticians, aligning with its brand mission to empower women [13]