Huan Qiu Wang·2025-09-29 07:39Core Insights - JD.com announced that its 11.11 shopping festival will start on October 9 at 8 PM, featuring a simplified promotional strategy focused on "official discounts as low as 10% off" [1] - Analysts believe that as consumers become more rational in their shopping habits, emphasizing product cost-effectiveness and quality, the changes in promotional strategies across platforms will enhance the shopping experience and attract more consumers [1] Company Strategy - The 11.11 event will allow consumers to enjoy direct price reductions on individual items without the need to meet a minimum purchase requirement [1] Industry Trends - There is a noticeable shift in consumer behavior towards more rational purchasing decisions, leading to increased focus on value for money and quality [1] - The adjustments in timing and promotional tactics by various platforms are expected to create a more relaxed shopping experience for consumers [1]