Core Insights - The upcoming National Day and Mid-Autumn Festival will see Tianjin Yuanyang Letipark celebrating its anniversary with a theme of "Playful Heart, Trendy New Life," integrating local culture and offering various attractions for tourists and consumers [1] Group 1: Event Highlights - The introduction of the national IP "Wangwang Mountain Little Monster" pop-up store marks its first exhibition in Tianjin, featuring a 100 square meter immersive themed space that resonates emotionally with urban consumers [2] - The pop-up store includes over 400 customized cultural and creative products, enhancing holiday shopping experiences with humor and emotional engagement [2] - Industry data suggests that such high-resonance IP activities can boost surrounding consumption by 30% and extend customer dwell time by approximately 45 minutes [2] Group 2: Experience and Engagement - The commercial operation team has implemented a "first store + event" model, creating enjoyable experiences for all visitors, including a Huawei Mate XTs folding party and various engaging activities for children and pets [4] - These diverse activities not only strengthen brand synergy but also create consumption scenarios that cater to all customer demographics [4] Group 3: Local Tourism and Dining - To meet holiday visitor demands, Letipark has crafted a "Tianjin Travel Guide" and a "Local Food Map," showcasing its role as a "city cultural tourism living room" [7] - The dining area features a "Delicious Group Purchase" event, collaborating with over 20 popular restaurants to offer discounts, making local cuisine accessible at an average cost of 50 yuan per person [7] - Membership benefits include redeemable points for physical gifts, dining trial vouchers, and experiences related to family and pets [7] Group 4: Operational Strategy - The core competitiveness of commercial complexes has shifted from location and hardware to content creation and scene operation in the experience economy [9] - Letipark's holiday activities aim to activate space through "content power," transforming traditional consumption venues into cultural and emotional connection hubs [9] - The ongoing operational strategy of "New Revitalization" focuses on innovative scene planning and professional operational services, enhancing the commercial capacity of Tianjin [10]
首展首店云集、文旅乐活加持，这个十一，天津远洋乐堤港“妖”你来耍