Core Insights - The upcoming National Day and Mid-Autumn Festival are expected to boost consumer demand in the home appliance and home decoration sectors, with Su Ning Yi Gou launching its "Double 11" promotions early to capitalize on this trend [1][2] Group 1: Promotional Strategy - Su Ning Yi Gou has announced that its "Double 11" sales will start on September 30, coinciding with the National Day holiday, creating a 44-day promotional period [2] - The company will offer significant discounts, including a "flash sale" with 100,000 discounted home appliances during the first two days of the promotion [2] - The promotional strategy aims to seamlessly integrate the National Day holiday and Double 11 shopping events, allowing consumers to choose the best time for their purchases [2] Group 2: Consumer Trends - There is a noticeable shift in consumer preferences towards diversified, personalized, and high-quality home appliances, with increased demand for features like energy efficiency, smart technology, and health benefits [1][3] - Su Ning Yi Gou is focusing on practical home appliances that are reliable and energy-saving, promoting a "good quality at a reasonable price" experience [3] Group 3: Product Offerings - The company is launching a "Super Subsidy" program in collaboration with major brands, offering tiered subsidies of 10%-20% on essential, upgraded, and home decoration products [2][4] - Specific products highlighted include energy-efficient air conditioners starting at 1,399 yuan, built-in dishwashers at 3,199 yuan, and 85-inch 4K quantum dot TVs at 3,999 yuan [3] Group 4: Brand Collaboration - Major brands such as Haier, Midea, and TCL are participating in the "Super Subsidy" program, which aims to connect high-quality products with consumers and drive innovation in the home appliance sector [4] - The collaboration is expected to enhance the penetration of smart home appliances and support the industry's upgrade [4] Group 5: Consumer Experience - Su Ning Yi Gou plans to enhance the shopping experience through immersive activities and services, including cooking competitions and free daily services like clothing care and coffee [5] - The company aims to create a new lifestyle experience by leveraging its supply chain and local retail operations to meet consumer demands for quality living [5]
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