Zhong Guo Jin Rong Xin Xi Wang·2025-09-29 07:52Core Viewpoint - The event organized by China Merchants Bank in Hohhot aims to enhance financial literacy and community engagement through interactive activities, promoting financial knowledge and services to residents [1][9]. Group 1: Community Engagement - The third Community Neighborhood Festival in Hohhot featured a financial knowledge promotion activity, combining fun interactions and cultural performances to deliver services and education to residents [1]. - A special "Safe Neighborhood Corner" was set up to assist the elderly in using mobile banking features, emphasizing user-friendly settings like enlarged fonts and voice assistance [2]. Group 2: Investment Education - Staff provided insights into investment suitability, explaining the differences between net value financial products and deposits, addressing common concerns about high-yield products [4]. - The concept that "higher returns come with higher risks" was communicated clearly, using recent examples of product value fluctuations to guide residents in making informed choices based on their risk tolerance [4]. Group 3: Fraud Awareness - The "Answer Questions to Win Fruits and Vegetables" activity focused on practical knowledge about fraud prevention, deposit insurance, and identifying illegal fundraising [6]. - Questions related to community life, such as "pension investment traps" and "fake health product investments," were designed to enhance awareness and education on these issues [6]. Group 4: Cultural Integration - A performance by a local troupe illustrated the importance of integrity in financial dealings, engaging residents with humorous lyrics that conveyed the value of honesty in financial contracts and credit card repayments [8]. - The event transformed financial education into an interactive experience, fostering a sense of community and trust between financial institutions and residents [8]. Group 5: Future Plans - China Merchants Bank plans to expand its "Finance + Community" service model, creating more engaging and interactive financial knowledge promotion activities to ensure that financial education is accessible and applicable to residents [9].