Bei Jing Ri Bao Ke Hu Duan·2025-09-29 08:19Core Viewpoint - JD.com announced that its "Double 11" shopping festival will start on October 9 at 8 PM, introducing various initiatives to support merchants and enhance sales [1] Group 1: Event Details - The "Double 11" event will commence immediately after the National Day holiday, allowing consumers more time to shop and enjoy discounts [1] - This year's promotional strategy emphasizes simplification, featuring direct price reductions as low as 10% off for single items without the need for bundling [1] Group 2: Merchant Support Initiatives - JD.com will provide significant support to merchants through a billion-level traffic allocation and tens of millions in subsidies for live streaming [1] - The platform will enhance its live streaming services with upgraded incentives for service providers, offering up to 1 million yuan in cash rewards for outstanding performance [1] - A new "collection store" model will be introduced to help merchants consolidate resources for scalable operations, with top-performing live accounts eligible for special incentives of up to 200,000 yuan [1] Group 3: Content Ecosystem Development - JD.com aims to strengthen its content ecosystem by incentivizing merchants, institutions, and influencers through various engagement methods, including task check-ins and ranking competitions [1] - The company will implement a "7×24" hour live streaming model combining human and AI efforts to assist merchants in reducing costs and increasing efficiency [1]