参半尹阔：以敏捷组织力、产品创新力共拓渠道新增长

Core Insights - The oral care brand Canban held its first global dealer conference at sea, attended by nearly 400 representatives from around the world, indicating a significant expansion in its market presence [1] - Canban's founder, Yin Kuo, emphasized the need for a multi-tiered product system to meet diverse consumer preferences, moving away from a single-product focus [1][2] - The company has achieved remarkable sales growth, maintaining the top position on platforms like Douyin for four consecutive years and experiencing over 300% year-on-year growth in offline sales [1] Company Strategy - Canban is leveraging a flexible supply chain to ensure a steady supply of innovative products, tailored to various channels including rural and new retail markets [1] - The brand has expanded its dealer network to nearly 1,000 globally and is diversifying its distribution channels to include OTC, hotels, beauty stores, and snack shops [2] - Canban is breaking the traditional slow product iteration cycle in the oral care industry by focusing on the needs of younger consumers and investing in R&D to enhance product offerings [2] Future Growth Opportunities - The company plans to launch a new personal care brand, "Little Arrow," as part of its strategy to create a multi-brand operation model [3] - Canban aims to explore growth in the "young and old" market segments by introducing products for infants, teenagers, and the elderly, filling existing market gaps [3] - The brand will also focus on expanding into niche categories like dental floss and enhancing its presence in various settings such as hotels and restaurants [3]