Miniso to spin off Top Toy brand and seek HKEX listing

Core Insights - Miniso plans to spin off its Top Toy brand and pursue a listing on the Hong Kong Stock Exchange (HKEX) due to increasing investor interest in Chinese toy manufacturers [1] - The spin-off aims to enhance operational and financial clarity for Top Toy, making it more attractive to potential investors [2] Company Overview - Top Toy launched in late 2020 with nine stores in five cities in China and has expanded to 293 locations by June 2023 [2] - The company produces collectible toys based on popular culture and is part of the Guangzhou-based Miniso group [1][2] Financial Activities - The IPO for Top Toy will be coordinated by UBS, JP Morgan, and CLSA [3] - Miniso completed a secondary stock offering in Hong Kong in July 2022, raising $72 million amid concerns of potential delisting [3] - In early 2024, Miniso raised $550 million via a debt instrument to support international expansion and share buy-back plans [3] Strategic Vision - Miniso's long-term vision includes establishing a global chain of 40,000 stores, focusing on "interest-driven" consumption linked to popular entertainment franchises [4] - The company has formed 150 partnerships with brands such as Harry Potter and Barbie, identifying growth opportunities in the US and Europe due to higher consumer spending on franchise-related items compared to China [4]