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麻六记酸辣粉再陷发霉风波,代工模式暴露品控漏洞
Zhong Guo Xin Wen Wang·2025-09-29 08:56

Core Viewpoint - The company 麻六记 is facing significant quality control issues as its product, 酸辣粉, has been reported to have mold despite being within the expiration date, raising concerns about its manufacturing processes and supply chain management [1][2]. Product Quality Issues - Recent consumer complaints on social media highlighted that 酸辣粉 purchased from 麻六记 was found to be moldy, with a production date of August 6, 2025, indicating a failure in quality control [1][2]. - This incident follows a previous mold issue reported in July, where multiple consumers across various cities complained about the same problem, leading to emergency product recalls [2][3]. - The company has not publicly responded to the latest complaints, contrasting with its previous actions of issuing apologies and recalls [1][2]. Manufacturing and Supply Chain Concerns - 麻六记 heavily relies on an outsourcing model for its production, with its main supplier, 白家阿宽, reporting a significant increase in production revenue from 50.35 million yuan in 2022 to 201 million yuan in 2024, a growth of 15.52% [4]. - The brand's rapid expansion and reliance on third-party manufacturers have raised concerns about the adequacy of quality control measures, especially after repeated incidents of product contamination [5][6]. Industry Analysis - Industry analysts suggest that the recurring quality issues indicate a lack of effective oversight and quality control from the brand, especially after previous incidents [5]. - The brand's growth strategy, heavily dependent on social media marketing and influencer partnerships, poses risks as negative publicity can rapidly damage its reputation [6]. - Recent sales data indicates a significant decline in sales on platforms like Douyin, dropping from a peak of 60 million yuan per day to between 7.5 million and 10 million yuan in the last 30 days, reflecting potential consumer backlash [6].