中金：国庆出游景气度同比提升 消费有望延续回暖趋势

Group 1 - The report indicates that the 2025 National Day and Mid-Autumn Festival holiday will last for 8 days, while the 2024 holiday will last for 7 days, leading to a more active consumption window due to flexible holiday arrangements [1] - According to the report, the total number of flights in China during the 2025 National Day period is expected to reach 139,000, a year-on-year increase of 5.7%, with international flights recovering to 94% of 2019 levels, and an average daily passenger volume of 2.247 million, up 6.4% year-on-year [1] - The report highlights a trend of multi-destination travel among tourists, with significant growth in mixed travel modes combining flights and high-speed trains, which is expected to boost per capita consumption during the holiday [1] Group 2 - The report notes that as of September 22, 62% of bookings on Meituan were made by post-00s young tourists, indicating a shift in preferences towards cultural tourism, including museum visits and music festivals [1] - The Ministry of Culture and Tourism has announced that over 480 million RMB in consumption subsidies will be distributed during the consumption month, which is expected to enhance consumer willingness and drive holiday consumption [1] - The company recommends long-term investment in self-indulgent consumption sectors, including trendy toys and e-cigarettes, as well as domestic beauty and personal care brands, reflecting the rise of domestic products [2]