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低利率时代寿险业迎大考,招商信诺总经理兼首席执行官常颖:“大健康”特色化经营驱动破局
Xin Lang Cai Jing·2025-09-29 09:16

Core Viewpoint - The Chinese life insurance industry is entering a critical phase of addressing the risks associated with interest spread losses, necessitating a collective response from the industry [1] Industry Summary - The life insurance market in China is undergoing a transformation due to interest rate adjustments, with a significant reduction from 3.5% to 2.0%, a decrease of 150 basis points over three years [3] - The industry is focusing on developing protection-type and variable income products, which are better aligned with customer needs in an aging society [4] - The shift from "incremental expansion" to "stock optimization" is seen as an inevitable process in response to the challenges posed by low interest rates [3] Company Strategy - The company has implemented two major strategic adjustments: strict control of liability costs and a comprehensive transition to dividend insurance products [5] - The proportion of dividend insurance in the company's new business has increased from 6% in 2021 to over 95% currently, reflecting a significant shift in product structure [5] - The company is also advancing a "big health strategy," integrating insurance with health services to build a differentiated competitive edge [5][6] Market Opportunities - The aging population and the rise of chronic diseases present substantial opportunities for health insurance, with the government promoting reforms that create more space for commercial insurance [6] - The company aims to create a comprehensive protection system that addresses various health needs, leveraging international experience and collaboration with banking partners [6][7] - The focus is on developing a product and service system that emphasizes quality healthcare experiences, supported by a strong customer base and global network [7]