Qi Lu Wan Bao·2025-09-29 09:35Core Viewpoint - Minsheng Bank's Weifang Qingzhou branch organized a financial knowledge promotion event aimed at enhancing financial awareness and risk prevention among local market vendors and consumers [1][2]. Group 1: Event Overview - The event was themed "Protecting Financial Rights, Supporting a Better Life" and utilized various methods such as on-site explanations, case analyses, and distribution of materials to educate participants [1]. - The event attracted a large crowd through the use of banners and promotional materials, focusing on topics like preventing telecom fraud, personal information protection, rational investment, and identifying illegal fundraising [2]. Group 2: Target Audience and Content - Special attention was given to the elderly demographic present in the market, using simple language and real-life examples to explain common scams such as impersonation fraud, pension fraud, and false investment schemes [3]. - The branch staff provided practical tips on the safe use of electronic payment tools, addressing the frequent financial transactions of market vendors [2][3]. Group 3: Engagement and Impact - An interactive "Financial Knowledge Quiz" was conducted to engage the audience, enhancing participation and learning in a fun atmosphere, which increased trust in the bank's services [3]. - To broaden the outreach, the bank utilized market broadcasting systems and online platforms like WeChat to disseminate financial fraud prevention tips, achieving effective communication [4]. Group 4: Future Plans - Minsheng Bank's Weifang Qingzhou branch plans to continue its customer-centric approach by conducting diverse financial knowledge promotion activities in more communities, schools, and enterprises, fulfilling its social responsibility [4].