Happy Belly Food Group's Heal Wellness QSR Announces the Signing of a Franchise Agreement for Midtown Toronto, Ontario

Core Insights - Happy Belly Food Group Inc. has announced a franchise agreement for Heal Wellness in midtown Toronto, marking a significant step in expanding its brand presence in the quick-service restaurant sector focused on wellness foods [1][3][10] Company Overview - Happy Belly Food Group Inc. is recognized as a leader in acquiring and scaling emerging food brands across Canada [10] - The company currently has 626 contractually committed retail franchise locations across its portfolio, which includes brands in various stages of development [5] Heal Wellness Brand - Heal Wellness specializes in fresh smoothie bowls, açaí bowls, and smoothies, aiming to establish itself as North America's leading smoothie bowl chain [3][7] - The brand emphasizes the use of superfood ingredients in its offerings, catering to health-conscious consumers [7] Growth Strategy - The company plans to drive organic growth and expand its franchise pipeline significantly in the latter half of 2025 and into 2026 [5][3] - Heal Wellness has 27 locations currently operating and 168 more in development, indicating a robust growth trajectory [3]