商务发布|“万企出海 鲁贸全球”国际营销体系推进会在济举办

Core Viewpoint - The "Ten Thousand Enterprises Going Global" international marketing system promotion meeting was successfully held in Jinan, aiming to integrate international trade service resources and enhance overseas comprehensive service systems to assist enterprises in expanding international markets and deepening industrial and trade collaboration [1] Group 1: Action Plan and Objectives - The Shandong Provincial Department of Commerce announced the "Shandong Province Specialized, Refined, Special, and New Foreign Trade Quality Products Cluster Going Global Action," focusing on ten key export product clusters including automotive manufacturing, chemical products, general equipment, textiles and clothing, electronic appliances, building materials, light industrial crafts, food and agricultural products, pharmaceuticals, and specialized equipment [3] - The action plan aims to cultivate 1 trillion-level, 2 five-hundred-billion-level, and 7 hundred-billion-level export industry clusters by 2026, with over 1,000 new specialized and refined export enterprises [3] Group 2: Market Expansion Strategy - The initiative emphasizes a dual-track approach of "one country, one policy" and "one industry, one policy," targeting emerging markets in Africa, the Middle East, Central Asia, South America, Eastern Europe, and ASEAN [3] - A core international marketing network will be constructed based on the "Five Ones," including the establishment of overseas marketing workstations, organization of overseas brand exhibitions, connection with warehousing hubs, establishment of product display centers, and utilization of overseas cooperation parks [3] Group 3: Support Measures and Services - To enhance enterprise support for going global, the Shandong Provincial Department of Commerce, in collaboration with 15 departments, launched 59 specific service measures, including the formation of 85 professional training teams, 11 legal service teams, and 13 policy guidance teams [4] - Seven cooperating financial institutions introduced 27 specialized credit products, while port and train operation companies innovated efficient logistics service models such as "train + ship" joint transport [4] Group 4: Trade Performance - Shandong Province's foreign trade has shown a steady growth trend, with a total import and export value of 2.32 trillion yuan from January to August, ranking fifth nationally, and a year-on-year growth of 5.8%, leading among major foreign trade provinces [4] - The province is building a collaborative, efficient, and open international trade service ecosystem to continuously enhance its foreign trade competitiveness and support high-quality economic development [4]