Qi Lu Wan Bao·2025-09-29 10:36Core Insights - The article highlights a financial knowledge promotion event organized by Minsheng Bank in Qingzhou, aimed at enhancing financial literacy among local residents, particularly the elderly [1][3]. Group 1: Event Overview - The event took place on September 17 at the Xiaoguan Zhuang market, attracting a large crowd and focusing on the financial knowledge needs of the community [1]. - Minsheng Bank's Qingzhou branch set up a convenient service point to deliver practical financial knowledge directly to the public, addressing the "last mile" of financial services [1][4]. Group 2: Target Audience and Content - The promotional team tailored the content to the demographic characteristics of the market, which included a high proportion of middle-aged and elderly villagers with limited access to financial information [3]. - The event featured eye-catching banners and informational displays covering topics such as fraud prevention, counterfeit currency identification, credit maintenance, and rational financial management [3]. Group 3: Community Engagement - Staff engaged with attendees by distributing practical gifts like eco-friendly bags and fans, while also explaining financial concepts in an accessible manner [3]. - The team addressed common scams prevalent in rural areas, using real-life examples to educate the public on recognizing fraudulent tactics and emphasized the importance of verifying information through official channels [3]. Group 4: Impact and Future Plans - The event successfully served over 300 individuals and distributed more than 300 informational materials, effectively filling a gap in financial knowledge in rural areas [4]. - The bank plans to continue focusing on rural communities and the elderly, utilizing markets, community centers, and village committees to further promote financial literacy in a relatable manner [4].