四川饭店过“66岁”生日 “川菜节”开启多种惠民活动

Core Viewpoint - The Sichuan Restaurant, a renowned old brand in Beijing, celebrated its 66th anniversary with a theme of "Red Fire and Hundred Flavors," showcasing its commitment to innovation and the cultural charm of Sichuan cuisine [1][7]. Group 1: Event Highlights - The anniversary event featured a plaque presentation, skill inheritance, and the launch of the Sichuan Cuisine Festival, emphasizing the restaurant's dedication to preserving and innovating traditional culinary arts [1][3]. - The second-generation heir, Chef Yu Jianmin, presented a classic recipe book and prepared signature dishes as a tribute to the restaurant's legacy [3]. - The Sichuan Cuisine Festival was inaugurated with symbolic longevity noodles, promoting brand affinity through various discounts and special offers across six locations [5]. Group 2: Cultural Significance - The event served as a tribute to 66 years of dedication while marking a new starting point for the transformation and upgrading of the old brand [7]. - The restaurant has successfully integrated traditional flavors with modern consumer experiences, enhancing its cultural influence and promoting Sichuan culinary heritage [7][5]. - Customer testimonials highlighted the emotional connection and nostalgia associated with the restaurant, showcasing its role in family gatherings and personal memories [8].