Core Insights - The article discusses the "Action Plan for Strengthening Shanghai's Commercial Brand Development" issued by the Shanghai Municipal Commission of Commerce and six other departments, emphasizing the importance of enhancing commercial brand development to meet the demands of consumption upgrades and to stimulate and expand consumption [1] Summary by Sections - Objective of the Action Plan - The plan aims to leverage Shanghai's diverse commercial formats, varied market entities, active commercial innovation, and high visibility in international markets to create a more competitive cluster of commercial brands by 2028 [1] - Expected Outcomes - The initiative seeks to establish a more effective mechanism and support system for promoting commercial brands, enhancing the aggregation, recognition, and reputation of Shanghai's commercial brands [1] - Strategic Importance - The action plan is positioned as a critical task to elevate Shanghai's status as an international consumption center, thereby increasing its overall market competitiveness [1]
上海:到2028年形成更有竞争力的商业品牌集群
Zheng Quan Shi Bao Wang·2025-09-29 11:13