The evolution of cognitive banking

Over the past decade, the way people engage with services has changed dramatically. Amazon anticipates what we want to buy, Netflix knows what we’ll watch next, and Spotify curates playlists that feel almost personal. Against this backdrop, it’s no surprise that customers now expect their banks to deliver the same level of convenience, experience, guidance and relevance. The problem is, banking hasn’t kept pace. Too often, the relationship between a bank and its customer is still defined by products and ...