假日经济｜周杰伦IP“周同学”进驻上海博物馆，听听方文山说了什么

Core Viewpoint - The "Remarkable Ancestors - Zhou Classmate's Time Travel Adventure" themed art exhibition has opened at the Shanghai Museum, integrating traditional culture with contemporary trends through the character Zhou Classmate, an official IP of Jay Chou [1][4]. Group 1: Exhibition Overview - The exhibition utilizes digital technology and trendy artistic language to create an immersive cultural experience, merging twelve precious artifacts from the Shanghai Museum with modern technologies like AI light and shadow, holographic projection, and robot interaction [4]. - The exhibition features a giant projection of the "Jade God Man" transformed into a futuristic Zhou Classmate, and showcases various artifacts including Qing Dynasty blue and white porcelain [6]. Group 2: Cultural Significance - The collaboration aims to foster a dialogue between traditional treasures and contemporary creativity, with the goal of learning from ancestors while rewriting tradition through modern expressions [8]. - The cultural creative consultant for the exhibition, Fang Wenshan, emphasizes the importance of blending traditional cultural aesthetics with modern pop music to enhance the museum's multifaceted role [8]. Group 3: Future Events and Impact - Jay Chou is set to hold a concert in Shanghai in October, and this exhibition is part of a broader initiative linking Zhou Classmate with Shanghai's cultural tourism [10]. - The "Fun in Shanghai: Finding Zhou Classmate" event is scheduled for the 2025 Shanghai Tourism Festival, aiming to create a multi-dimensional experience across six landmark locations, highlighting the integration of commerce, tourism, and culture [10].