Prnewswireยท2025-09-29 11:53Core Insights - Chipotle Mexican Grill is launching a new sauce called Red Chimichurri, which is designed to enhance the flavor of its entrees and will be available for a limited time starting September 30, 2025 [1][2][3] Product Details - Red Chimichurri is a tangy sauce made with roasted garlic, fresh cilantro, chili peppers, and citrus juice, prepared daily in restaurants [3][4] - The sauce is specifically curated to pair well with Chipotle's Carne Asada, which is a popular menu item [5][7] - Chipotle Rewards members can try Red Chimichurri for free on the launch day, provided they enroll in the rewards program by September 29, 2025 [4][5] Market Strategy - The introduction of Red Chimichurri is part of Chipotle's strategy to cater to Gen Z consumers, with 92% of whom indicate they would visit a restaurant specifically for a sauce [3] - This new sauce follows the success of Adobo Ranch, which helped attract new customers and increase transactions [3][4] Culinary Recommendations - Chipotle's culinary team recommends specific pairings for Red Chimichurri, including Carne Asada Burrito, Chicken Bowl, and Sofritas Bowl [6][7] Company Overview - Chipotle operates over 3,800 restaurants across multiple countries and is known for its commitment to using responsibly sourced ingredients without artificial additives [9] - The company emphasizes innovation in the food industry and aims to enhance customer experience through digital and sustainable practices [9]