NBCUniversal and DraftKings Enter Multi-Year Collaboration Across Expansive Sports Portfolio

Core Insights - DraftKings Inc. has entered into a multi-year advertising agreement with NBCUniversal, enhancing its presence in sports broadcasting through exclusive integrations and digital sponsorships across NBCUniversal's sports properties [1][2] - The deal includes major sports events such as the Super Bowl LX, NBA All-Star Weekend, and the 2026 FIFA Men's World Cup, providing DraftKings with access to a vast audience of sports fans [2][3] - This partnership aims to enhance the customer experience by integrating DraftKings' live betting capabilities with NBCUniversal's extensive sports content, thereby transforming viewer engagement [2][3] Company Overview - DraftKings is a digital sports entertainment and gaming company that offers products in daily fantasy, regulated gaming, and digital media, headquartered in Boston and launched in 2012 [4] - The company operates sports betting in 28 states and Ontario, Canada, and has a presence in iGaming and daily fantasy sports across multiple jurisdictions [4] - DraftKings is recognized as an official partner of major sports leagues, including the NFL, NHL, and NBA, and operates the DraftKings Network, a multi-platform content ecosystem [4]