今年上半年国内居民出游32.85亿人次、花费3.15万亿

Core Insights - The press conference highlighted the achievement of high-quality completion of the "14th Five-Year Plan" with significant growth in domestic tourism and cultural industries by 2025 [1] Group 1: Cultural Industry Growth - The cultural industry is expected to achieve a revenue of 19.14 trillion yuan in 2024, representing a 37.7% increase compared to 2020 [1] - The number of large-scale cultural enterprises has increased to 78,000, up by 13,000 since 2020 [1] - The cultural industry is playing a crucial role in expanding domestic demand, driving consumption, and stabilizing expectations [1] Group 2: Tourism Recovery - Domestic tourism is projected to reach 3.285 billion trips and total spending of 3.15 trillion yuan in the first half of 2025, setting new records [1] - The tourism sector has rapidly recovered from the impacts of the pandemic, with continuous improvements in product supply and service quality [1] - The government has effectively addressed market irregularities in the tourism industry, contributing to sustained high growth in travel frequency and spending [1] Group 3: Integration of Culture and Tourism - The integration of culture and tourism is advancing, with initiatives promoting mutual enhancement between cultural and tourism sectors [1] - New tourism trends such as cultural heritage tourism, red tourism, educational tourism, and performance tourism are gaining popularity [1] - The synergy between cultural tourism and various industries is becoming a significant driver for stimulating cultural consumption, boosting overall consumption, and creating job opportunities [1]