酒博会不止“喝喝喝” 沉浸式酒文旅体验圈粉年轻人

Core Insights - The 2025 China Xinghua Village International Wine Expo has commenced in Shanxi Province, focusing on cultural immersion to attract younger audiences [1][2] - The expo features five specialized exhibition halls covering various sectors including Chinese famous wines, the Lüliang production area, and digital innovation in the wine industry [1] - The event includes cultural activities such as the "Chinese Cuisine" Art Festival and the first "Sacred Wine Culture" event, promoting a comprehensive experience of food and wine culture [1] Economic Impact - The China Xinghua Village International Wine Expo is the only national-level, international comprehensive wine exhibition in Shanxi, significantly contributing to local economic development [2] - In 2024, the GDP of Fenyang City is projected to reach 37.627 billion, a 170.5% increase from 2016, with the wine industry being a core economic driver [2] - The manufacturing value added by the wine industry in Fenyang is expected to be 21.266 billion, ranking first in the province [2] Development Initiatives - Fenyang City is leveraging its 6,000-year history of brewing, 1,500 years of fame, and 1,200 years of poetry and wine culture to develop a complete wine industry chain [1] - A wine and cultural tourism integration project is underway, covering an area of 5,000 acres with an investment of 20 billion [1]