Norwegian Cruise Line Holdings Ltd. Launches Loyalty Status Honoring Program Across All Three Brands

Core Insights - Norwegian Cruise Line Holdings Ltd. (NCLH) has launched a new Loyalty Status Honoring Program that allows guests to have their loyalty status recognized across its three brands: Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises [1][3]. Group 1: Program Details - The Loyalty Status Honoring Program will begin for sailings departing on October 15, 2025, allowing members of Latitudes Rewards, Oceania Club, and Seven Seas Society to have their loyalty tier honored at the corresponding tier across all three brands on a per-cruise basis [2][4]. - The program aims to enhance guest experiences by enabling them to explore different brands while still enjoying the loyalty recognition they have earned [3][6]. Group 2: Company Strategy - This initiative aligns with NCLH's "Charting the Course" strategy, which focuses on encouraging brand exploration, strengthening guest loyalty, and enhancing the overall guest experience [3][5]. - By honoring loyalty across its portfolio, the company aims to deepen connections with guests and provide new ways to experience its award-winning brands [3][6]. Group 3: Company Overview - NCLH operates a combined fleet of 34 ships with over 71,000 berths, offering itineraries to approximately 700 destinations worldwide [5]. - The company plans to add 13 additional ships across its three brands by 2036, which will increase its fleet capacity by over 38,400 berths [5].