Core Insights - The strategic cooperation agreement between the Shenzhen Luohu District Government and Microsoft’s advertising agency, Yidian Tianxia, aims to establish a Shenzhen Overseas Center to support Chinese enterprises in their international expansion efforts [1][3] - The project is positioned as a significant strategic move to align with the new wave of Chinese companies going global, facilitating industry transformation and upgrading in the Luohu District [1][3] Group 1 - The Shenzhen Overseas Center will leverage Microsoft's global resources in technology, branding, platforms, services, and talent to provide comprehensive support for enterprises in digital transformation, compliant overseas operations, digital marketing talent cultivation, and ecosystem building [1][3] - Services offered by the center will include global digital marketing, social media promotion, overseas brand building, operational management, financing strategies, and human resources training, aimed at enhancing the international management capabilities of enterprises [1][3] - The initiative seeks to empower Chinese brands to establish a strong international presence, transitioning from a "technology-driven" approach to an "ecosystem win-win" model [1][3] Group 2 - The Shenzhen Overseas Center will focus on emerging industries such as modern services, digital economy, artificial intelligence, fashion design, low-altitude economy, and life health, attracting headquarters enterprises, high-end service institutions, and innovative entities to Luohu [3] - The center aims to create a new platform that integrates information flow, technology flow, capital flow, and talent flow, enhancing the ability of domestic enterprises to expand internationally while attracting high-quality overseas enterprises and innovative resources [3] - This initiative is part of Luohu District's proactive strategy to transform industrial dynamics from traditional to emerging sectors and from inward to outward orientation, contributing to the construction of a modern industrial system and a global service hub [3]
深圳市罗湖区政府携手易点天下，共同打造深圳出海中心