Group 1 - The consumption of mooncakes is diversifying, with flash purchases becoming the mainstream gifting method, particularly for traditional Cantonese and low-sugar mooncakes [1] - Meituan's flash purchase data shows that overall mooncake sales have doubled compared to last year's Mid-Autumn Festival, with brands like Maxim's mooncakes seeing a fourfold increase in sales [1] - Local specialty brands are driving mooncake consumption, with Guangdong, Jiangsu, Zhejiang, Sichuan, and Yunnan being the top five provinces for sales, all experiencing over 100% growth compared to last year [1] Group 2 - On the Dingdong Maicai platform, "dual-low" health mooncakes are gaining popularity, with low-GI and clean ingredient mooncakes being particularly favored [2] - The platform predicts a more than 30% year-on-year increase in mooncake sales during the holiday period [2] - In addition to mooncakes, the sales of hairy crabs are also surging, with expected sales growth of 4-5 times during the double holiday period, reaching the highest sales peak of the year [2]
低糖健康月饼销量增长超2倍 即时零售等业态持续走俏
Zheng Quan Shi Bao Wang·2025-09-29 12:48