Ahold Delhaize USA Introduces Edge, a New Proprietary Retail Media Ad Platform Built for Grocery Retail

Core Insights - Ahold Delhaize USA is set to launch a new proprietary advertising technology platform named Edge in January 2026, aimed at enhancing retail media capabilities for consumer-packaged goods (CPG) partners [1][4] - The platform will facilitate on-site display, sponsored search, and in-store digital screens, targeting over 26 million customers who engage with Ahold Delhaize USA brands weekly [1][5] Group 1: Platform Features - Edge consolidates essential retail media functions such as audience insights, media planning, activation, and optimization into a unified ecosystem [2] - The platform integrates with loyalty programs and Ahold Delhaize USA's e-commerce platform, providing a seamless omnichannel experience for customers and CPGs [2][3] Group 2: Strategic Benefits - Edge is designed to empower CPG brands with real-time insights for strategic decision-making, enhancing their ability to adapt to shopper engagement across various touchpoints [3] - The platform allows for comprehensive monitoring of both on-site and off-site advertising, enabling CPGs to make data-driven decisions and optimize their advertising investments [3]