金秋助农启新篇！广东省2025年消费帮扶行动启动，华润万家“焕乡行动”品牌正式发布

Core Viewpoint - The "Consumption Assistance Autumn Action" initiated by China Resources Vanguard aims to enhance rural revitalization by connecting high-quality agricultural products from rural areas to urban consumers, thereby promoting economic development in rural regions [3][4][20]. Group 1: Event Overview - The event was held on September 28 in Shenzhen, marking the launch of the "Consumption Assistance Autumn Action" and the brand release of "Huanxiang Action" by China Resources Vanguard [1][3]. - The initiative is guided by various governmental bodies in Guangdong and is supported by local organizations, showcasing a collaborative effort to boost rural economies [3][4]. Group 2: Objectives and Strategies - The core of the initiative is to facilitate the connection between quality rural products and urban market demands, transforming local specialties into recognized brands [6][20]. - China Resources Vanguard has established nearly 70 direct procurement bases, sourcing thousands of products to create "star products" that appeal to consumers [6][18]. Group 3: Product Showcase - The event featured 20 exhibition booths showcasing agricultural products from various regions, effectively bringing the essence of rural areas to urban consumers [13][15]. - Notable products included Guangxi's natural mineral water and Chongqing's traditional cured meats, which attracted significant consumer interest [15][17]. Group 4: Impact on Rural Development - The "Huanxiang Action" goes beyond mere product procurement, providing deep empowerment for rural industries by establishing standardized procurement bases and creating stable market access for farmers [18][20]. - The initiative aims to enhance the competitiveness and brand influence of quality agricultural products, injecting sustainable vitality into rural revitalization efforts [18][20]. Group 5: Future Directions - China Resources Vanguard plans to continue building bridges between production areas and markets, utilizing innovative models to activate rural resources and enhance the added value of agricultural products [20]. - The company aims to solidify its role in supporting Shenzhen as a key city for national consumption assistance, ensuring that the benefits of this initiative reach numerous households [20].