“苏超”持续放热，多元场景激活消费潜力

Core Insights - The event on September 27 showcased a successful integration of sports, culture, and commerce in Nanjing, enhancing the local economy through various activities and consumer engagement [1][2][3] Group 1: Economic Impact - On September 27, Nanjing's key commercial areas recorded a transaction amount of 820 million yuan, representing a 4.4% increase compared to the previous week [1] - Foot traffic in shopping malls and restaurants increased by 11.7% and 6.6% respectively, indicating a positive response to the event [1] Group 2: Event Activities - The "Passion 'Su Chao' Fun in Yinxingli" carnival featured diverse activities including sports, food, and cultural heritage, leading to a 16% increase in street consumption compared to regular weekends [2] - Nearly 80 "second site" locations were set up, offering unique local products and experiences, enhancing the overall consumer experience [1][2] Group 3: Consumer Engagement - The integration of various events, such as the high-tech audio-visual expo and themed activities, created a vibrant atmosphere, attracting over 10,000 visitors to the "second site" camping market [2] - The "Autumn Sugar Season" activities connected over 700 commercial and cultural consumption scenarios, involving more than 70 restaurants and 300 outlets, promoting local food and culture [3]